Stephanie Courtney is the owner of iCommunicate, which she started at the end of 2010. Stephanie has been a Google AdWords Certified Partner for the last 6 years in Ireland and helped clients such as eircom, Unilever, Kellegg’s, Bord Gais, the HSE, and MBNA establish their presence in the Irish paid search market in 2007. In 2010, Stephanie built Vodafone Ireland’s paid search account from the ground up resulting in a 70% increase in their online revenue. Stephanie has also built, restructured and optimized accounts for Bank of Ireland, the HSE, Airtricity, Life Style Sports,Failte Ireland’s International Business Development Campaigns, Discover Ireland, Renault, Sony, Disney, Canon, Universal Music, Bestquote Insurance and HP.
Stephanie began her career in Web development and digital advertising 10 years ago in California creating content for physicians, pharmaceuticals and medical device manufacturers. After moving to Dublin 7 years ago, she became the head of paid search advertising for Mindshare where she created successful online paid advertising campaigns for eircom, MBNA, Unilever, Irish Life and Permanent, the HSE and others. Stephanie moved to Omnicom Media Group where she created a series of successful campaigns for Vodafone, Failte Ireland, the Financial Regulator, InjuriesBoard.ie, CreditUnion.ie and more. In November of 2010, Stephanie started her own business, iCommunicate.ie, providing essential digital consultancy services for Dunnes Stores, HP Shop, Bank of Ireland and SMEs across Ireland, the UK and in the US.
As with all online propositions, every digital campaign is unique based on the needs and online usage patterns of the target audience. Stephanie uses her analytical skills to research and assess user behaviour, website usability issues and appropriate digital marketing/social media channels to create fully integrated, successful online digital campaigns.
Areas of Specialisation:
Stephanie is an expert in website content creation, Google AdWords strategy, structure and implementation, and Analytics/tracking analysis.
Guest Speaker – Fundraising Ireland’s National Fundraising Convention 2014 - AdWords and Online Strategies for Charities in Ireland
Guest Speaker – Search Engine Marketing World 2009 Conference – Copywriting for SEO Success
Guest Speaker – RMG Target School Web Design & Marketing Training Program – Effective PPC Strategies
Irish Marketing Journal – Monthly Columnist
LOOKING BACK TO ENGAGE IN THE FUTURE OF ONLINE – April, 2011
ONLY PROGRESS WILL WIN THE DAY – March, 2011
ENHANCING CONSUMER EXPERIENCE THROUGH SEO – November, 2010 (Digital Marketing Issue)
BizStartUp.ie - Guest Writer
Measuring Online Advertising Effectiveness, 3 March, 2011
Google AdWords and Small Businesses, 22 February, 2011.
Stephanie began as a content copy writer with SEO enhancement for Etna Interactive in 2004, specialising in medical industry website development. Stephanie moved to Dublin, Ireland in 2007 and worked as a consultant for Interactive Return, Mindshare and Cybercom. In 2008. In 2009, she took the head of search position at OMG, and in 2010, she created iCommunicate.ie.
Google AdWords Certified since 2008
Google Advanced AdWords Certified since 2010