iCommunicate owner, Stephanie Courtney, built the AdWords account for a global telecommunications corporation for the Irish market. The account was robust, complex and fully integrated with all other channels of online display advertising and third party tracking.
Within the first six months of the account, online sales attributed to PPC increased by 78%, while the CPS (cost-per-sale) increased significantly in August (due to an equally significant increase in spend), it ultimately came down 35% over the full 6 months.
Across all online product categories, PPC sales continued to increase each month and each quarter.
Roll outs of new devices, turnover in inventory and fluctuation in consumer demand are constantly changing in the Telecoms industry. This means revising sales targets quarterly, monthly and even weekly. This sales vs actual comparison from October show achievements, which were then challenged in November (see chart below).
These November sales targets vs actual conversions show where optimisaiton is needed.
AdWords is the only advertising platform (online or offline) that can adjust with appropriate speed to any demand. Being able to make scalable changes, efficiently and effectively for large volume clients is a specialty of iCommunicate. Email firstname.lastname@example.org or call 086 772 8672 to further discuss your organisations needs or potential AdWords strategies.