iCommunicate Telecoms Sales Data

Telecommunications Client Results

iCommunicate owner, Stephanie Courtney, built the AdWords account for a global telecommunications corporation for the Irish market. The account was robust, complex and fully integrated with all other channels of online display advertising and third party tracking.

iCommunicate Telecoms Sales Data
iCommunicate Telecoms Client 6 Months Sales Data

 

 

 

 

 

 

 

 

 

 

Within the first six months of the account, online sales attributed to PPC increased by 78%, while the CPS (cost-per-sale) increased significantly in August (due to an equally significant increase in spend), it ultimately came down 35% over the full 6 months.

iCommunicate Telecoms AdWords Sales
Telecoms AdWords Sales Comparison by Quarter

 

 

 

 

 

 

 

 

 

Across all online product categories, PPC sales continued to increase each month and each quarter.

Roll outs of new devices, turnover in inventory and fluctuation in consumer demand are constantly changing in the Telecoms industry.  This means revising sales targets quarterly, monthly and even weekly.  This sales vs actual comparison from October show achievements, which were then challenged in November (see chart below).

Telecoms Client October Sales Targets vs Actual
Telecoms Client October Sales Targets vs Actual

 

 

 

 

 

 

 

 

 

These November sales targets vs actual conversions show where optimisaiton is needed.

 

Telecoms Company Sales Targets vs Actual
Telecoms Company Sales Targets vs Actual

 

 

 

 

 

 

 

 

 

AdWords is the only advertising platform (online or offline) that can adjust with appropriate speed to any demand. Being able to make scalable changes, efficiently and effectively for large volume clients is a specialty of iCommunicate. Email stephanie.courtney@icommunicate.ie  or call 086 772 8672 to further discuss your organisations needs or potential AdWords strategies.